Tagline
Founding Editor, Marketing Land & Search Engine Land, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search.

Gender
male

About
Widely considered a leading "search engine guru," Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade.

Danny's expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC's Nightline.

Danny began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as "A Webmaster's Guide To Search Engines," a pioneering effort to answer the many questions site designers and Internet publicists had about search engines.

Danny currently works as the founding editor of Search Engine Land and Marketing Land, which cover all aspects of digital marketing, search marketing and search engine news. Danny also serves as chief content officer of Third Door Media, which owns Search Engine Land, Marketing Land, Digital Marketing Depot and the SMX: Search Marketing Expo conference series. Danny also maintains a personal blog called Daggle and writes CNET's Common Sense Tech column.



URLs
http://twitter.com/dannysullivan
http://www.facebook.com/daggle
http://youtube.com/user/dannysullivan
http://www.quora.com/danny-sullivan
http://www.cnet.com/profile/dannysullivan/
http://daggle.com/author/danny-sullivan
http://youtube.com/user/dannysullivan
http://www.tumblr.com/blog/dannysullivan
http://www.youtube.com/user/dannysullivan
https://profiles.google.com/113217924531763968801/buzz
http://marketingland.com/
http://marketingland.com/author/danny-sullivan
http://searchengineland.com
http://searchengineland.com/author/danny-sullivan
http://searchmarketingexpo.com
http://daggle.com
http://digg.com/users/dannysullivan/
http://www.flickr.com/photos/dannysullivan/
http://friendfeed.com/dannysullivan

Organizations
school: UC Irvine
work: Marketing Land & Search Engine Land (Founding Editor)
DP
Danny Sullivan
at Apr 12, 2013 11:17:05 PM
20 billion searches served, a new record for desktop search activity in the United States.
Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore]
Google dropped a few percentage points while Bing and Yahoo each gained a couple … but the bigger statistic from comScore’s monthly U.S. search rankings for March is that desktop search activity reach...
32 person plusoned this
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Danny Sullivan
at Apr 12, 2013 10:56:06 PM
It's paddleboard'o'clock according to my sundial
21 person plusoned this
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Danny Sullivan
at Apr 12, 2013 9:25:19 PM
Twitter Music is the hot new service only hot new invited people can use, for now.
12 person plusoned this
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Danny Sullivan
at Apr 12, 2013 8:49:56 PM
Video views way up; tablets unsurprisingly are seeing serious growth.
Mobile Video Views Surge 300%; Tablets Fuel Growth And Engagement
It’s no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video Benchmark 2012 Review from Adobe looks at digital video trends...
35 person plusoned this
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Danny Sullivan
at Apr 12, 2013 7:55:17 PM
Political ads come to Vine.
Political Ads On Vine? Yep, The Attacks Have Begun
It’s not just Hollywood that’s embracing advertising on Vine, the political machine is dipping its toes in the same water, and the six-second attack ads are already looping for eternity. Via the Wall ...
13 person plusoned this
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Danny Sullivan
at Apr 12, 2013 6:12:50 PM
If you've got the right phone, you can now try Facebook Home.
Facebook Home Arrives On Google Play
Ready to turn your phone into the Facebook Phone? Now you can, without having to buy a new device — as long as you own one of a short list of selected phones and download the Facebook Home app from Go...
19 person plusoned this
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Danny Sullivan
at Apr 12, 2013 5:58:03 PM
Google gets top marks for keeping malware out of its search results. And the good news is that all the search engines only let a tiny percentage though, far less than 1%.
Google Beats Bing, Yandex & Blekko At Keeping Malware Out Of Search Results [Study]
About three years ago, Google was labeled in one study as the “King of Malware.” Things have apparently changed a lot since then. A new study reports that Google is beating its primary search competit...
27 person plusoned this
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Danny Sullivan
at Apr 12, 2013 5:23:05 PM
Facebook reassures that the Facebook Home app is still coming as promised today.
Facebook Home App Due Out On Google Play "In The Next Few Hours"
Anxious to turn your phone into a Facebook Home device? The app, which was due out today, still hasn’t hit Google Play. But it’s coming, Facebook reassures. The Facebook Home site lists it as availabl...
17 person plusoned this
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Danny Sullivan
at Apr 12, 2013 4:47:12 PM
Don't know your UDID from your IDFA, when it comes to ad targeting on Apple devices. Here's your primer and how a shift was designed to allow devices to be targeted rather than people.
A Marketer’s Guide To User ID Targeting – Part 1: Understanding Apple’s IDFA
Mobile is one of the fastest growing mediums of our time. It seems every day some new technology or new development is being brought to market. With so much going on in such a short time frame, key de...
4 person plusoned this
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Danny Sullivan
at Apr 12, 2013 5:54:02 AM
The HTC First "Facebook Home" phone does ship with Google + as a preloaded app.
111 person plusoned this
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Danny Sullivan
at Apr 12, 2013 12:37:18 AM
Twitter acquires a music discovery service plus apparently has a music app in the works. 
Twitter Acquires We Are Hunted, Should Open New Marketing Doors For Artists
The music discovery service We Are Hunted has announced that it’s joining Twitter. The news hit almost at the same moment that American Idol host Ryan Seacrest tweeted about “playing with @twitter’s n...
32 person plusoned this
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Danny Sullivan
at Apr 11, 2013 11:26:57 PM
Google has a new "Inactive Account Manager" that you can use to setup things if your account goes active. Say, perhaps, if you should die. Sorry, I couldn't resist imagining how Google Reader might fill out the auto-response feature.
64 person plusoned this
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Danny Sullivan
at Apr 11, 2013 10:58:25 PM
Digg shares findings of how people use Google Reader. Weird, right, with Google Reader closing? But it's all part of data Digg's gathering on how to build its own replacement service.
Digg Does The Google Reader Survey That Google Should've Done
It’s ironic that the best survey of Google Reader users that’s probably ever been done is being done by Digg. About a month after announcing its plans to build an RSS reader and asking Google Readers ...
21 person plusoned this
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Danny Sullivan
at Apr 11, 2013 10:00:03 PM
Research the journalist you want to pitch, and that can greatly increase the chance of getting a meeting. Loved the anecdote here on how this worked to win facetime with Walt Mossberg.
Public Relations For SEO: How To Pitch Journalists
A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged. In Pa...
72 person plusoned this
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Danny Sullivan
at Apr 11, 2013 8:42:32 PM
Social ads spend expected to nearly double in three years.
Social Ad Revenue To Grow 18.6% By 2017 [Report]
According to new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rat...
10 person plusoned this
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Danny Sullivan
at Apr 11, 2013 7:16:46 PM
The idea of "owning the SERP," completely dominating search results for your brand name or a generic term, probably is chasing the Holy Grail. But there are possibilities to get you closer to that.
The Holy Grail Of Internet Marketing: Owning The Whole SERP
In many ways, taking charge of your search engine results page is like answering the age-old philosophical question, “Who am I” — but for your business. You may still be in the dark about what motivat...
15 person plusoned this
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Danny Sullivan
at Apr 11, 2013 6:41:52 PM
See, bike helmets like this might get kids even more inclined to wear them. Heck, it looks so cool I want to wear it.
Head Lights
Be safe. Look cool. Win win.
24 person plusoned this
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Danny Sullivan
at Apr 11, 2013 6:11:57 PM
Google Glass may get into the hands of developers later this month. Makes sense. You'd figure Google wants developers to have them in time for Google I/O in May.
Google Glass 'Hopefully' Shipping This Month To Developers
Developers may be getting their hands on Google Glass within a matter of weeks. Speaking at today’s announcement of the Glass Collective, Google’s Steve Lee — Product Director for Glass — announced: W...
49 person plusoned this
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Danny Sullivan
at Apr 10, 2013 5:35:13 PM
Search becomes more prominent in the latest version of Foursquare.
Search Takes On Even Greater Role In Foursquare 6.0
This morning Foursquare is rolling out version 6.0 of its app. It puts a new search box “front and center” at the top of the screen to emphasize the local search capabilities of the app. It also adds or enhances other features to make it easier to find places and things to do. The company [...]
31 person plusoned this
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Danny Sullivan
at Apr 10, 2013 4:37:30 PM
In case you missed, I posted this story very early today, where I look at FairSearch's complaint to the European Union that Android forces makers to promote all of Google's apps. Facebook's HTC First phone launching this week shows this isn't the case.
The HTC First: How Facebook's New Phone Ruins FairSearch's Competition Complaint Over Android
Anti-Google lobbying group FairSearch lobbed an antitrust grenade at Google’s Android operating system yesterday, complaining to the European Union that it violates competition laws. Unfortunately, this week’s release of the HTC First — the “Facebook Phone” — may cause the grenade to bounce back at FairSearch. The FairSearch Complaint We covered FairSearch’s complaint earlier, that [...]
28 person plusoned this
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Danny Sullivan
at Apr 10, 2013 3:01:43 PM
Three part series on SEO and public relations from Ted Ives now up on +Search Engine Land
Public Relations For SEO: The Complete Guide
This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged properly, can result in word-of-mouth, articles paraphrasing the release, and at a minimum, at least some backlinks. But, a press release alone will get much less exposure than one [...]
20 person plusoned this
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Danny Sullivan
at Apr 10, 2013 2:40:51 PM
Second day Thatcher headlines
34 person plusoned this
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Danny Sullivan
at Apr 10, 2013 10:35:52 AM
Mobile ad spend is estimated to hit $7 billion this year.
Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate
‘Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion and IDC now asserts that US mobile ad revenues came in at $4.5 billion for the year. IDC [...]
27 person plusoned this
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Danny Sullivan
at Apr 10, 2013 9:29:12 AM
This was the most awesome thing at Munich airport. You talk to an info person remotely. Used it when I arrived.
78 person plusoned this
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Danny Sullivan
at Apr 10, 2013 7:30:31 AM
FairSearch feels the EU needs to step in and prevent Google from forcing its apps to be so prominently displayed on Android phones. Bad timing. The new HTC First phone from Facebook already manages to hide Google, no regulation required, just taking Android to its pull promise of being open for change.
The HTC First: How Facebook's New Phone Ruins FairSearch's Competition Complaint Over Android
Anti-Google lobbying group FairSearch lobbed an antitrust grenade at Google’s Android operating system yesterday, complaining to the European Union that it violates competition laws. Unfortunately, this week’s release of the HTC First — the “Facebook Phone” — may cause the grenade to bounce back at FairSearch. The FairSearch Complaint We covered FairSearch’s complaint earlier, that [...]
36 person plusoned this
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Danny Sullivan
at Apr 9, 2013 9:03:36 PM
The share of logins using Google is rising against Facebook.
Google Closing Social Login Gap With Facebook
Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That’s according to the latest quarterly report from Janrain. After a couple years of consecutive gains, Facebook’s share of social logins has dropped for two straight quarters now. In [...]
71 person plusoned this
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Danny Sullivan
at Apr 9, 2013 5:52:23 PM
FairSearch attacks Google over Android, saying that makers are forced to carry Google apps in a prominent fashion for access to Google Play. But the Facebook Home phone seems to completely contradict this. It has Google Play, and Google apps are well buried on that device, from what I've seen.
New Google Antitrust Complaint In Europe Calls Android A "Trojan Horse"
Yesterday the Fairsearch.org coalition, now featuring Oracle and Nokia, filed a fresh antitrust complaint in Europe against Google. The complaint focuses on Android and calls the operating system a “‘...
17 person plusoned this
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Danny Sullivan
at Apr 9, 2013 4:53:11 PM
Want to market with content. Well, you need content! Experts share tips on how to get started with that.
How Do I Get Started With Content Marketing?
Utilizing content marketing as part of a digital marketing strategy can prove to be beneficial for businesses and brands if these strategies are well executed. However, many marketers unfamiliar with ...
63 person plusoned this
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Danny Sullivan
at Apr 9, 2013 2:24:55 PM
A guide to the new Google+ Local / Places dashboard.
10 Things SEOs & SMBs Should Know About New Google Places Dashboard
Recently, Google announced some significant changes to their Google Places dashboard. The wires have been humming ever since, and the reaction has ranged from fall-off-seat excitement to ‘humph, is th...
30 person plusoned this
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Danny Sullivan
at Apr 9, 2013 1:41:14 PM
Hit with a Google penalty? If it's related to links, the link disavow tool can help. But how quickly it will help, and if you also need to do a reconsideration request, is down to understanding the difference between a manual and algorithmic penalty. A short guide I wrote to all this.
How Google's Disavow Links Tool Can Remove Penalties
Can using Google’s link disavow tool help remove penalties? Yes, the company says. But when it comes to manual penalties, disavowing links alone isn’t enough. With algorithmic penalties, there may be ...
22 person plusoned this
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Danny Sullivan
at Apr 9, 2013 11:01:16 AM
A guide to doing topic targeting through AdGroups in Google's display network.
Topic Targeting Teamwork
There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining strategies can help you increase traffic while refining your audience...
8 person plusoned this
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Danny Sullivan
at Apr 9, 2013 9:49:11 AM
People using Google in the European Union are seeing new notices warning that Google uses cookies, in keeping with an EU law about cookie disclosure.
Google Notifying Searchers In EU That They Use Cookies
If you search for anything at Google UK or on any of the 27 localized versions of Google in the European Union, Google will now prompt you with a notification that they are using cookies to provide se...
26 person plusoned this
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Danny Sullivan
at Apr 8, 2013 10:41:45 PM
Many know that a new page might often start ranking well then drop out of the top results. Google's +Matt Cutts explains some reasons why.
Google Explains Why Your New Page's Number One Ranking May Drop
Google’s head of search spam, Matt Cutts posted a video explaining why it is not uncommon to see a new page rank very well in Google early on, and then, that ranking declines over time. Matt explains ...
48 person plusoned this
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Danny Sullivan
at Apr 8, 2013 8:56:26 PM
I did a special post for AmEx Open Forum on some top SEO steps you should consider.
7 Essential Steps for SEO Success
SEO is like PR for your website. Get more people to visit your site by following these seven inside tips.
20 person plusoned this
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Danny Sullivan
at Apr 8, 2013 4:05:54 PM
Maybe everything doesn't need to be social. But at the very least, if you're going to socialize something, do it in a way that makes sense. I have an entire rant of my own that may come on this subject. Meanwhile, nice column from our +Marketing Land site with thoughts.
Do Users Want To Access Social Media From Anywhere?
My dad was proud of his new “Internet-smart” TV and wanted to show it off to me on St. Patrick’s Day weekend last month. He showed me how he could log onto Facebook and view photos, update his status,...
23 person plusoned this
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Danny Sullivan
at Apr 7, 2013 3:55:00 PM
Welcome to Britain where there's a specialty publication for everything, including the Nexus
89 person plusoned this
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Danny Sullivan
at Apr 6, 2013 8:45:48 AM
Imagine if PanAm met Google. Yeah, there's a bag like that, which I found in the Google Store :) http://www.googlestore.com/Accessories/Vintage+Bag.axd
112 person plusoned this
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Danny Sullivan
at Apr 5, 2013 11:55:27 PM
Tips on measuring engagement.
How To Measure Content Engagement And Effectiveness With Analytics & WordPress
For many of us that own blogs and generate excellent relatable content, engagement seems to linger just beyond our reach. We write well, there’s praise, tweets, shares, +1′s – but just how much of you...
169 person plusoned this
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Danny Sullivan
at Apr 5, 2013 8:45:41 PM
Want a real people-first phone? Microsoft rips on its partner Facebook, saying it has one already.
Awkward: Microsoft Rips Facebook, Says Windows Phone Is Real "People First" Device
It was pretty obvious that both Google and Apple had reason not to like Facebook’s push into the phone space yesterday. But while those company’s having voiced any concerns, Microsoft — which is a inv...
21 person plusoned this
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Danny Sullivan
at Apr 5, 2013 8:00:11 PM
Tips on how to ensure they come, after you build it.
5 Free Ways To Get Your New Blog Noticed
Build it and they will come, right? Unfortunately, when it comes to starting a new blog, that is simply not true. I see many new blog owners become hyper-focused on getting Google to send them masses ...
39 person plusoned this
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Danny Sullivan
at Apr 5, 2013 6:17:04 PM
LinkedIn is looking into two issues that impact the visibility of company pages.
LinkedIn Company Page Bugs; Fixes Coming Soon
Have you been having trouble with your LinkedIn company page? There have been two bugs these past few weeks that have impacted the visibility and potential traffic you may be getting from LinkedIn, e...
12 person plusoned this
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Danny Sullivan
at Apr 5, 2013 5:24:07 PM
Bing promises no "Enhanced Campaign" style move similar to Google, blogging "Advertisers Deserve Control." And that's going to win a lot of nodding heads from Google advertisers who do indeed feel like they have less control.
"Advertisers Deserve Control" Bing Ads Responds To AdWords Enhanced Campaigns
Reiterating statements he made at SMX West last month, David Pann, general manager of the Search Network at Microsoft, is making it clear that Bing Ads will not go the way of AdWords enhance campaigns...
14 person plusoned this
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Danny Sullivan
at Apr 5, 2013 3:57:08 PM
Google dominates mobile ads, four times the closest competitor, Facebook. But Facebook, when looking at just display ads on mobile devices, is above Google.
EMarketer: Google Still Owns Mobile Ad Market, But Facebook Has Largest Share Of Mobile Display Ad Dollars
Emarketer reports that mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than half, earning $3.9 billion in US mobile ad revenue for 2013. Acc...
28 person plusoned this
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Danny Sullivan
at Apr 4, 2013 10:36:11 PM
Apple gains a bit in marketshare; Android slips but still stays above 50%.
Market Share: Apple Increases Smartphone Lead Over Samsung, Gains On Android
Our friends at comScore have released February US mobile market share data. The story is largely the same as it has been over the past six months but with a couple of wrinkles. Apple gained almost 4 p...
19 person plusoned this
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Danny Sullivan
at Apr 4, 2013 9:39:47 PM
Sadly, people still obsess over search engine ranking reports that long ago because very outdated.
The Fallacy Of SEO Ranking Reports: How To Better Spend Your Time & Effort
For some time now, there’s been a growing buzz in the SEO community regarding organic ranking reports. The conversation focuses on a significant short list of controversial topics including: accuracy...
26 person plusoned this
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Danny Sullivan
at Apr 4, 2013 9:31:25 PM
More about how the new Facebook Home app for Android works.
Hands On With Facebook Home Cover Feed And Chat Heads
Earlier we covered the launch of Facebook “Home,” the company’s homescreen strategy for Android devices (also see live blog). As expected, Facebook also introduced a branded phone, the HTC “First.” Th...
7 person plusoned this
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Danny Sullivan
at Apr 4, 2013 8:30:13 PM
My rundown on how it's a bit harder to use Google search with Facebook Home.
While "Facebook Home" Keeps Google, Search Is Harder To Reach
Pick your survey, and one of the top activities on a smartphone is to use Facebook. That’s what the new Facebook Home is all about, making it easier for Facebook users to get Facebook. But it also mak...
6 person plusoned this
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Danny Sullivan
at Apr 4, 2013 6:44:24 PM
Not just a Facebook phone but also a new interface for any Android phone with the latest OS, coming April 12.
Facebook Launches 'Home' - A New Android Home Screen Experience
Facebook has just announced Facebook Home, a new home screen experience that it’s launching first on Android devices. Facebook co-founder and CEO Mark Zuckerberg just previewed Home at an event that w...
9 person plusoned this
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Danny Sullivan
at Apr 4, 2013 4:56:02 PM
The Facebook Phone is expected today. I'm live blogging the event, which starts at 10am PT.
Live Blog: The Facebook Android Phone Event
Is it a Facebook Phone? That’s what everyone is expecting, but we’ll know soon enough. At 10am PT, Facebook’s “new home on Android” event gets going — and we’ll be live blogging. Watch the space below...
12 person plusoned this
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Danny Sullivan
at Apr 4, 2013 3:28:49 PM
Before there was Facebook, 15-year-old Mark Zuckerberg created another social network, "The Web." On the free hosting site Angelfire. Prepare to go old school.
A Blast From Zuckerberg's Past: Old Angelfire Site From The 15 Year Old Facebook Founder Uncovered
Mark Zuckerberg, Facebook Founder & CEO. didn’t get to where he was today on a whim. It took hard work, testing and starting somewhere. Unfortunately for him, his first Anglefire website has been ...
22 person plusoned this
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